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Embedded Demand Generation for Lean B2B Marketing Teams

We partner with small and mid-sized B2B companies to improve lead quality, increase pipeline, reduce acquisition costs, and drive measurable revenue growth - all through an embedded model that feels like part of your team.

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Who we are

At Humble Roots, we believe strategy means nothing without execution. That’s why we embed directly into your team - not as consultants, but as operators. We roll up our sleeves, own outcomes, and move fast on what matters most: building pipeline, reducing acquisition costs, and driving real revenue growth. We don’t add to your to-do list - we take it off your plate and make it count.

We’re not the kind of agency that hands over a strategy and disappears. We roll up our sleeves and get stuck in - working alongside your team to solve problems, launch campaigns, and hit the targets that actually matter. Whether it’s paid media, content, or CRM, we focus on the work that drives real results - not just activity.

Brands We Work With

We work with ambitious B2B brands that need more than just a marketing vendor - they need a partner who gets stuck in and drives results. From life sciences and tech to AI and B2B services, we embed into lean teams to help them scale smarter, faster, and with less overhead.

What we do

01

Performance Marketing

We manage your paid channels like part of your team — hands-on, data-first, and focused on what matters: pipeline, efficiency, and revenue. From LinkedIn to Google, we plan, launch, and optimise campaigns that cut through noise and turn spend into real results.

02

Content
Creation

We create content that does more than just look good - it drives demand. Whether it's thought leadership, product explainers, or sales enablement assets, we write with purpose: to educate buyers, build trust, and move them closer to conversion. Aligned to your strategy. Delivered with consistency. Built to perform.

04

Creative Design

In B2B, design isn’t about pretty - it’s about performance. We create visuals that stop the scroll, clarify your message, and support conversion. From paid media assets to sales collateral and motion design, everything we deliver is built to stand out and drive results - not just fill space.

Selected projects

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Lint & Spark

Content Marketing Strategy & Creation,

June ‘35

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Vine Sounds

Website Design & Development,

July ‘35

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Bridgeville Bank

Paid Advertising Management,

Sep ‘35

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RND apparel

Influencer Campaign,

Nov ‘35

Client testimonials

“Their strategic approach to marketing has increased pipeline, improved our digital presence, and aligned marketing efforts to our business goals.”

Working with Humble Roots has been a game-changer for us at Nexus BioQuest. From the very first day, they integrated seamlessly with our team and brought a level of expertise and dedication that exceeded our expectations. Their strategic approach to marketing has driven measurable results—helping us increase lead generation, improve our digital presence, and align marketing efforts with our business goals. What sets them apart is not just their innovative ideas, but their commitment to getting things done. They’re not just another agency; they’re a true partner in our growth.

Sarah G.

Chief Business Officer


at Nexus BioQuest.

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We’ll run one paid channel free for 21 days - setup, insights, and optimisation included. No pitch. Just results.

Get in Touch.

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