Question 1

How is Buying Committee Intelligence different from regular paid media management?

Accepted Answer

Most agencies target 'decision makers' using generic job title lists. We map your actual buying committees first - identifying CFOs, Finance Directors, Controllers, and Treasury Managers within target accounts, understanding their distinct priorities, then building role-specific campaigns. This approach stops you wasting budgets on broad targeting that doesn't convert because it treats all stakeholders the same.

Question 2

What size fintech companies do you work with?

Accepted Answer

We partner with fintech companies generating £3M+ ARR and spending at least £5k monthly on paid media. This threshold ensures you have sufficient scale for buying committee targeting to deliver meaningful ROI and enough budget to test role-specific campaigns across multiple stakeholders.

Question 3

How long does it take to see results from buying committee campaigns?

Accepted Answer

Initial buying intent signals typically appear within 30-45 days as we map committee structures and launch role-specific campaigns. Meaningful pipeline impact generally shows within 60-90 days. Unlike traditional MQL-focused campaigns, we track engagement across multiple stakeholders in the invisible buying journey, so you'll see committee-level activity before final conversions.

Question 4

Do you only work with paid media, or do you handle content creation too?

Accepted Answer

We handle both because they can't be separated for buying committee success. Generic content doesn't work when a CFO needs strategic ROI messaging while a Controller needs compliance assurance. We create role-specific whitepapers, case studies, landing pages, and ad creative tailored to each stakeholder's priorities - then distribute through targeted paid campaigns.

Question 5

What makes fintech buying committees different from other B2B sales?

Accepted Answer

Fintech buying decisions involve technical teams (integration concerns), compliance officers (regulatory requirements), finance operations (efficiency impact), and executive leadership (strategic alignment) - often 6-12 stakeholders. Each has veto power and different decision triggers. Generic B2B targeting misses this complexity, which is why fintech companies see such poor conversion rates from traditional paid media approaches.

Question 6

What's your pricing structure?

Accepted Answer

Our monthly retainers start at £5,000 and scale to £15,000+ depending on the number of target accounts, buying committee complexity, and content requirements, plus your ad spend budget (minimum £5k monthly). This investment includes comprehensive buying committee intelligence research, role-specific strategy across CFOs, Finance Directors, Controllers and Treasury Managers, bespoke content creation for each stakeholder, multi-channel paid media management, and continuous optimisation based on buying intent signals. We require a minimum 6-month engagement because meaningful buying committee penetration takes strategic patience.

Question 7

What is Buying Committee Intelligence?

Accepted Answer

Buying Committee Intelligence is our proprietary methodology for mapping how fintech buying committees actually make decisions. We identify decision makers, influencers, and champions within target accounts, understand which roles convert at each sales cycle stage, and create role-specific campaigns that address what each stakeholder cares about - CFOs want strategic ROI, Finance Directors focus on operational efficiency, Controllers prioritise compliance, and Treasury Managers evaluate technical integration.

Question 8

Why do fintech paid media campaigns fail?

Accepted Answer

Most fintech paid media campaigns fail because they target 'decision makers' generically without distinguishing between the different roles and priorities within buying committees. Marketing teams treat CFOs, Finance Directors, Controllers, and Treasury Managers as one homogeneous group, blasting the same generic message to all of them. This wastes ad spend on broad targeting that doesn't convert because it ignores how buying committees actually work.

Question 9

Do you work with fintech companies outside the UK?

Accepted Answer

Yes, we serve fintech companies globally. While we're based in Cheltenham, UK, our Buying Committee Intelligence methodology works across markets because financial services buying behaviour has universal patterns - CFOs prioritise strategic outcomes, Finance Directors focus on operations, Controllers care about compliance, and Treasury Managers evaluate integration regardless of geography. We work with fintech companies throughout Europe, North America, and other regions.

Question 10

What channels do you use for fintech paid media?

Accepted Answer

We manage comprehensive paid media campaigns across all relevant channels for fintech buying committees including LinkedIn (primary platform for reaching financial decision makers), Google Search and Display, programmatic advertising, Reddit, connected TV (CTV), and content syndication platforms. Channel selection is based on where your specific buying committee roles research solutions, not one-size-fits-all recommendations.

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